Winning BFCM through strategic emails, one send at a time.
Ellembee Gift is a quirky, sassy online gift boutique based in Michigan and best known for their natural, 100% cotton tea towels with humorous phrases that caters to both direct-to-consumer and wholesale customers.
Ellembee Gift knew their customers loved them — they just weren't hearing from them often enough.
They came to Hey Intercom to fix that: building out a consistent monthly email cadence and developing a BFCM/Holiday 2024 strategy that would re-activate their list and convert browsers into buyers before the season ended.
Our Approach to Driving Maximum Results
We rebuilt their email program with a strategy focused on consistency, conversion, and their most important sales season of the year.
01. Refine their current email strategy from the ground up.
02. Established a consistent monthly campaign cadence
03. Refined the logic and design of their welcome series
04. Developed a BFCM/Holiday 2024 strategy that re-activated their list without overwhelming their subscribers
05. Implemented a customer review system to build social proof, strengthen trust, and deepen loyalty with their existing shoppers
Smarter email. Stronger returns.
A more intentional strategy delivered real impact — proving that when the right message reaches the right person at the right time, results follow:
+42% in recovered revenue through a strategic third email touchpoint in their abandoned cart flow.
-25% reduction in discount investment while simultaneously growing revenue by 15.9%—more money kept, not given away.
+2% incremental increase in click rate across campaigns.
Ready to 2-4x your revenue with intentional email systems built to scale?
We’re waiting to hear from you. Book a free discovery call to learn how we can drive growth for your business and get your customers to show up for you every time.