Winning BFCM through strategic emails, one send at a time.
Project Type: Email Marketing Management & Automation Development
Category: Multi-Category Retail
Overview: Ellembee Gift is a quirky, sassy online gift boutique based in Michigan and best known for their natural, 100% cotton tea towels with humorous phrases that caters to both direct-to-consumer and wholesale customers.
The Problem
Ellembee Gift came to Hey Intercom to manage their monthly email campaigns and develop their BFCM/Holiday 2024 strategy to reengage their customers and boost sales.
Before
Our Solution
Hey Intercom developed an email marketing strategy that focused on retaining their customers through refining their welcome series’ logic map, revamp their welcome flow design, and equipped Ellembee with a BFCM strategy that maximized sales without overwhelming their audience.
Our goal was to develop consistent email marketing to keep their brand top of mind and start to see consistent sales month over month. We developed emails and structure content that pushed engagement, placed their catalog at the forefront, and drove deeper brand equity.
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