Client Case Study
Project Type: Monthly Email Management & Flow Revamp
Overview: Sip Herbals is a coffee-alternative CPG and e-commerce brand that aims to help you have better mornings without the jitters using sustainable ingredients for natural, sustained energy.
The Problem
Sip Herbals approached Hey Intercom to help manage their month email campaigns and audit their current email and sms automations to help increase engagement among their customers and ultimately, increase revenue for their brand.
Their current flows and emails were outdated and did not reflect their updated branding. This caused a loss of interest and drop-off in customer retention, resulting in attention only when sales were ran and a high unsubscribe rate.
Additionally, they were under-utilizing channels, such as SMS, that would help their customer acquisition strategy and reduce the barrier to quicker conversion for first-time customers.
Our Solution
Using these insights, we built an email moodboard inspired by brands that appeal to health-conscious consumers. The goal was to shift their messaging away from constant discounts and focus instead on value, storytelling, and connection—helping customers understand the brand and buy in emotionally, not just transactionally.
The Results
+3%
Increase in Welcome Flow Revenue
+216.8%
Incremental Increase in Average Open Rate over 6 months
+25.62%
Substantial Conversion from SMS Automated Campaign Flows
Over 6 months, we optimized their email design, A/B tested subject line copy and continue to test and optimize to create the winning framework to help Sip Herbals retain customers and sustain consistent sales.
We continue to refine our client’s retention marketing strategies as we learn more about their customer and habits. We overhauled their outdated funnels that weren’t converting their newly acquired customers and developed a seamless, intentional and inviting system that nurtured customer’s journey and overall experience.
Kimberlee restructured/redesigned their emails to reflect their updated branding and provide a 360º experience from website to inbox, and even designed custom icons to communicate their loyalty program perks.
“Kimberlee is truly a gem! When she joined our team, our email flows were outdated, and our SMS campaigns were all over the place. She jumped right in, completely revamped everything, and brought new life to our marketing.
Her attention to detail and creative strategies have made a huge difference, and now our SMS campaigns are finally delivering results. Kimberlee has transformed the way we communicate with our customers, and I’m beyond grateful to have her as part of our team!”
— Kelly Raulerson, Co-Founder
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