Emails built without strategy don’t scale.
We design lifecycle strategy first—mapping how customers engage, return, and build trust over time. Then we execute with intention, so every email strengthens the relationship and drives retention.
The Cupid Method™
A 12-week engagement where we audit your customer journey, build your core Klaviyo flows, and launch a retention system your team can run.
Made for lean, mission-led eCommerce and brick-and-mortar retail brands in food & beverage, CPG, skincare, beauty, supplements, and gift retail — whether you're selling online, in-store…
…or both!
Our Process, Made Simple.
Audit & Research
We assess your current acquisition and retention systems to understand how customers are entering, engaging, and falling off—and where the biggest relationship gaps exist.
Journey Mapping
We map the customer journey end-to-end to identify key moments of trust, opportunity, and friction—then define how the relationship should evolve over time.
Strategic Planning
Using our relationship-first framework, we design a lifecycle strategy tailored to your brand —defining what should be said, when, and why, from acquisition to winback flows when they go cold.
Implement & Launch
We implement the strategy inside your email platform, test performance, and support your team post-launch with 30 days of support and check-in.
“Kimberlee has been an absolute joy to work with. She is professional, creative, and extremely talented. Her email designs are beautiful, and her copy is spot on. She has asked the right questions to really understand our business and our needs for email marketing. Our sales have increased since she took over our email marketing, and It's been such a weight off my shoulders to have someone so competent at the wheel. I can't recommend her highly enough.”
—Lisa Wiley, Founder & President
ellembee gift
When our clients work with us, it’s satisfyingly worth it.
2.38x
In Campaign ROI
216.8%
Increase in Welcome Flow Revenue
+42%
Recovered Revenue
Ring, ring, hello? Questions?
Learn more about how we work to transform your email and retention marketing to help you effectively scale and streamline your customer communication. More questions?
Book a discovery call and let’s get on the hotline.
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We work with brands who are at minimum 5 years in business, with a minimum in $750,000 in sales, or new startups who need to refine or completely build out their customer journey via automated flows. List size must be a minimum of 5,000 subscribers.
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For Cupid Method™, it is a 12-week engagement, from audit to deployment, to properly develop your automation and retention system.
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We only work with Klaviyo accounts and retailers based on Shopify. If you are not on Klaviyo, but would like to make the switch, we’d be happy to assist with that migration.
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We utilize a mix of Photoshop (for GIF and fun creations) and Figma to streamline collaboration and execution.
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We ask that you come prepared with full brand identity and guidelines, and include any and all hi-res product and lifestyle photography that we can use to immediately understand your brand and resonate with your audience.
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We no longer offer monthly email marketing management. However, we do offer 1:1 monthly consulting to work with your team for monthly email strategy and planning without execution (design and deployment into Klaviyo).
