Emails built without lifecycle strategy don’t scale.
We design lifecycle strategy first—mapping how customers engage, return, and build trust over time. Then we execute with intention, so every email strengthens the relationship and drives retention.
The Cupid Method™
A 12-week strategic consultancy that transforms customer experience into lasting relationships—increasing retention and attributed revenue over time.
Developed for ecommerce and retail brands across consumer goods—including food, beverage, gift & home, and beauty.
Our Process, Made Simple.
Audit & Research
We assess your current acquisition and retention systems to understand how customers are entering, engaging, and falling off—and where the biggest relationship gaps exist.
Journey Mapping
We map the customer journey end-to-end to identify key moments of trust, opportunity, and friction — then define how the relationship should evolve over time.
Strategic Planning
Using our relationship-first framework, we design a lifecycle strategy tailored to your brand —defining what should be said, when, and why, across the customer relationship.
Implement & Launch
We implement the strategy inside your email platform, test performance, and support your team post-launch with 60 days of support and check-in.
“Kimberlee has been an absolute joy to work with. She is professional, creative, and extremely talented. Her email designs are beautiful, and her copy is spot on. She has asked the right questions to really understand our business and our needs for email marketing. Our sales have increased since she took over our email marketing, and It's been such a weight off my shoulders to have someone so competent at the wheel. I can't recommend her highly enough.”
—Lisa Wiley, Founder & President
ellembee gift
When our clients work with us, it’s satisfyingly worth it.
2.38x
In Campaign ROI
216.8%
Increase in Welcome Flow Revenue
+42%
Recovered Revenue
FAQs
Who do you work with?
1
We work with brands who are at minimum 5 years in business, with a minimum in $750,000 in sales, or new startups who need to refine or completely build out their customer journey via automated flows. List size must be a minimum of 5,000 subscribers.
We specifically work with e-commerce, brick-and-mortar, and retail brands that are D2C, with the exception of some professional service-based businesses on a case basis.
What services do you offer?
2
Our CUPID™ Method is our core 12-week strategic consulting service to map out the customer journey and build effective automations for robust retention systems.
We are able to tailor services specific to your needs based on various factors once we’ve assessed them via a discovery call to determine best fit.
We also offer monthly lifecycle consulting which includes advisory for monthly email campaign planning and briefing, async via Slack, and strategy development.
What makes you different?
3
Our approach is relationship-first. Simply put, we believe in the power of interpersonal communication to shape customer relationships that build trust, brand affinity, boast value before asking for the sale.
We combine intention with integrity—developing strategies based on proven insights and our own case studies—prior to executing the beautifully designed emails that land in your customers’ inboxes. Our goal is to make sure your brand is amplified and championed.
How do we get started?
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We’re excited you want to work with us. We advise you complete this intake form and we will respond via email with an invite to a discovery call if you meet our qualifications.
