Emails built without lifecycle strategy don’t scale.
We design lifecycle strategy first—mapping how customers engage, return, and build trust over time. Then we execute with intention, so every email strengthens the relationship and drives retention.
The Cupid Method™
A 12-week strategic consultancy that transforms customer experience into lasting relationships—increasing retention and attributed revenue over time.
Developed for ecommerce and retail brands across consumer goods—including food, beverage, gift & home, and beauty.
Our Process, Made Simple.
Audit & Research
We assess your current acquisition and retention systems to understand how customers are entering, engaging, and falling off—and where the biggest relationship gaps exist.
Journey Mapping
We map the customer journey end-to-end to identify key moments of trust, opportunity, and friction — then define how the relationship should evolve over time.
Strategic Planning
Using our relationship-first framework, we design a lifecycle strategy tailored to your brand —defining what should be said, when, and why, across the customer relationship.
Implement & Launch
We implement the strategy inside your email platform, test performance, and support your team post-launch with 60 days of support and check-in.
“Kimberlee has been an absolute joy to work with. She is professional, creative, and extremely talented. Her email designs are beautiful, and her copy is spot on. She has asked the right questions to really understand our business and our needs for email marketing. Our sales have increased since she took over our email marketing, and It's been such a weight off my shoulders to have someone so competent at the wheel. I can't recommend her highly enough.”
—Lisa Wiley, Founder & President
ellembee gift
