A limited drop. Focused creative direction. A summer full of sweet returns.
Blondery is a brick-and-mortar and online bakery specializing in bite-sized blondies and desserts, with flavors inspired by bold personalities, reflecting that of renowned pastry chef, Auzerais Bellamy. Based in Peekskill, New York.
Blondery approached a partnership with Hey Intercom to streamline execution of their newest summer drop—an ice cream-inspired blondie box with big personality—and ensure their campaign efforts yielded a generous ROI with creative direction and email strategy.
Melt-proof strategy for turning a screen into a sensory experience.
We partnered with the Blondery team to create a seamless, mouth-watering digital customer experience — one that met their audience exactly where they were, whether that was a late-night sweet craving or the search for the perfect something to gift.
Our goal was simple: appeal to the senses, create moments that felt irresistible, and let the limited-time nature of the drop do what scarcity does best — inspire action before it was too late.
01. Developed a comprehensive email campaign calendar: product debuts, ingredient highlights, seasonal moments, and a mystery reveal—each designed to build anticipation and drive purchase intent.
02. Provided creative direction and editing for product photography to craft a refined visual experience that made the product impossible to scroll past.
03. Crafted campaign messaging that balanced storytelling with urgency, leaning into the limited-time drop to inspire action without feeling pushy.
04. Strategically segmented and targeted the right audience for each campaign—ensuring the right message reached the right person at the right moment.
05. Refined the website experience, from the homepage through individual collection pages, to ensure the digital storefront matched the appetite their emails were building.
Results worth savoring.
A connected strategy across email, creative direction, and web delivered results that spoke for themselves — proving that when every touchpoint works together for a limited drop, the numbers follow:
2.38x ROI for a summer launch that more than doubled its return through intentional email strategy, creative direction, and a connected customer experience.
42.73% average open rate across 9 campaigns with attributed revenue skyrocketing 738% compared to the previous period.
86% increase in total revenue driven by consistent campaign performance, a 70.76% drop in bounce rate, and a near-zero spam rate that protected long-term sender reputation.
Ready to 2-4x your revenue with intentional email systems built to scale?
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