Meet Your New A-Team.
Kimberlee Alexandria Mack
Owner, Lead Strategist & Designer
Before Hey Intercom, Kimberlee built a consumer brand from the ground up.
As the founder of an award-winning skincare company, she experienced firsthand what it takes to earn a customer's attention, build trust, create an experience worth returning to, and grow a brand in an increasingly crowded market. Her work earned placement at Nordstrom, recognition from The New York Times, and Cosmopolitan's Holy Grail Beauty Award.
But the biggest lesson wasn't simply how to market a product.
It was understanding that the relationship is the experience.
Every interaction—from the first introduction to what happens after someone buys—shapes how a customer feels about a brand, whether they return, and whether they choose you again when they have other options.
That philosophy became the foundation of Hey Intercom.
Today, Kimberlee brings that customer-first lens to hospitality and specialty retail, helping brands design the communication systems behind the customer experience. Through journey mapping, lifecycle strategy, email automation, and thoughtful technology integration, Hey Intercom helps businesses anticipate what their customers need, strengthen direct relationships, and create more opportunities for loyalty, retention, and repeat revenue.
Our Philosophy
Bring white-glove hospitality beyond the front desk.
We believe technology should make hospitality feel more personal, not less. That means designing communication around what the guest needs at each stage of the journey—not simply sending another campaign because the calendar says it's time.
We look at the full relationship: how guests discover you, what happens after they book, how you prepare them for their stay, where questions or friction arise, what opportunities exist during and after the experience, and how you create a reason to return.
Ready to own more of the guest relationship?
Let’s look at what happens between the booking confirmation and the next booking—and build a guest journey designed to keep the relationship going.