Beyond the Acquisition: Building Stronger Customer Relationships Through Email Marketing is a free strategic workshop designed to help businesses move beyond one-time transactions and cultivate long-term customer loyalty. This session will break down how to craft email marketing campaigns that not only convert but also nurture relationships, drive repeat purchases, and increase customer lifetime value.

Attendees Will Learn:

• The three basic automations they need to have: welcome series, post-purchase series and cart-abandoned series.

• The difference between an automation and an email campaign.

• How frequently you should be sending emails.

• How to develop your email marketing content using the CUPID framework.

Ideal for:

Small-to-medium sized business owners in DTC consumer packaged goods, retail, e-commerce and service-based businesses looking to transform their email marketing into a powerful retention tool to generate consistent sales. Plus, they would learn how to build offers that will gradually increase their sales % MoM or YoY.

How does the community benefit from this program?
Business owners who want to learn how to increase their sales and build better customer relationships through email marketing will benefit from this program the most. This will outline the basic frameworks they should have in place to develop a retention marketing strategy that'll help them move the needle in their business if they're experiencing slow or stagnant growth and want to learn how to move forward.