If you're running ads for your business, have you ever stopped to think about what happens after the acquisition? What does that follow up look like? Why hasn't that customer converted or come back after the first purchase? Why isn't anyone switching to our subscription?

Our monthly Lunch & Learn series, Beyond the Acquisition, is a free workshop teaching the basics about lifecycle and email marketing for specialty retail and e-commerce brands across any niche. Whether you're beauty and skincare, home goods, art, or a bakery, you're going to want to be a part of this.

Here's what's covered in this interactive 45-minute lunch and learn:

• Understanding how a customer moves through the sales funnel from discovery to conversion.

• How a connected customer experience reinforces brand trust and establishes healthy rapport.

• What customer service truly entails and how to deliver a standout experience for your customers that keep them coming back.

• The tools you need to succeed in developing a world-class lifecycle program for the success of your business.

• How to stay consistent with your emails campaigns, week-after-week, without discounting or being promotional heavy that drive true value your customers will love (featuring our own framework).

• A 5-minute Q&A to answer questions about all things subscriber list growth, email campaigns, and how to work with us.